adidas HU NMD N.E.R.D. Launch
adidas Originals and Pharrell Williams return once again to present a brand new color way of the PW HU NMD N.E.R.D. sneaker. Celebrating the 20th Anniversary of the release of N.E.R.D.’s timeless album “In Search Of…”, Pharrell gives his most iconic adidas model a fresh update.
Crafted to pay homage to the group’s debut album, the striking silhouette features a Primeknit upper sat atop a BOOST midsole, and is made-up in a mismatched Chalk, Clear Mint, Glow Orange, and Icy Blue color way. The progressive sneaker is then elevated with N.E.R.D. embroidered in English and Japanese characters on the right and left shoes respectively. Rounding out the look, the colorful execution is finished off with N.E.R.D. 's brain logo printed on the right heel tab. The left heel tab features the number 20 – a celebratory reference to the “In Search Of…” anniversary – printed in the group’s iconic font.
The adidas HU NMD N.E.R.D. digital raffle for online purchase and in-store pickup for New York City and Washington, D.C. will run from 12pm - 3pm ET on Wednesday, 8/4/2021. Enter here. Philadelphia in-store pickup will be launched through #atmoscollectorsclub, keep your eyes on @atmos_usa Twitter for details.
To celebrate the launch - atmos and adidas team up to bring a night of music paying homage to N.E.R.D.
Join us August 6th from 9 PM to 1 PM at the Warehouse on Watts, featuring That Neptune Sound with Kingspy, Brothataaj, and Joey Stix.
Fri, August 06 at 9:00pm
Warehouse on Watts | W.O.W. 923 North Watts Street Philadelphia, PA