Last week we asked our #atmoscollectorsclub community to show off their YEEZY collection. Our passionate #atmoscollectorsclub community shared stories, expressed their love for the brand, and flexed off their YEEZY heat.
We tapped into the spirit of the Japanese concept Otaku, the passion for collecting. Sneaker-obsession is in our DNA, starting at the very beginning with our founder Hommyo Hidefumi, when he touched down in Northeast USA in the early 2000s.
We were impressed by Shay - a NYC-based collector and fan of the YEEZY brand, who has over 150 pairs. Being a YEEZY fan stems from her love for Kanye and also her appreciation of each silhouette's quality and comfort. From fan favorites like the YEEZY Boost 700 'Wave Runner' to more recent releases like the Foam RNR 'ONYX' - she has it all and doesn't intend to stop building her collection.
Meet Alvin, a DC native who loves the YEEZY brand but appreciates the lens that Kanye provided for the culture. Through this lens, Alvin learned about the likes of KAWS, Murakami, Virgil Abloh, and others whose art he ultimately appreciates. While embodying the Japanese concept of Otaku - Alvin’s collection includes some heat YEEZY and works from some of Kanye’s friends and collaborators. Alvin owns a collectors paradise, from art to sneakers, and it will only continue to grow bigger and bigger.
The YEEZY 450 'Utility Black' drops in stores and online Tuesday, August 2 at 11 AM ET FCFS.
Still didn't get enough YEEZY? Stream Statik Selektah's "YEEZY DUZ IT: The Sole of Kanye West" mixtape here.