atmos x cole haan
Ten years ago, Cole Haan disrupted the office dress code by combining the sophistication of a dress shoe with the presence of a sneaker. atmos, an authority in sneaker culture after 20+ years of footwear collaborations, pays homage to the origins of the ØriginalGrand - which has been the go-to silhouette for sneakerheads headed to anything from a business meeting to a wedding.
atmos x Cole Haan ØriginalGrand
This two colorway pack marries left brain and right brain thinking - the atmos x Cole Haan collaboration arrives in 2 renditions, one more heritage and one wild style. “Instinct” features a leather upper in a multi animal print, atop an atmos Blue rubber outsole. Other details include an embossed atmos-branded heel hit, and an additional pack of atmos Blue laces.
atmos x Cole Haan ØriginalGrand
The “Logic” colorway harkens back to the heritage of the shoe, reminiscent of the original colorway, but updated with a sublimated animal print. The wingtip is finished with a pop of color with a Spark-colored rubber outsole sole to match the embossed atmos-branded heel hit, including an alternative Spark-colored lace set.
The atmos x Cole Haan ØriginalGrand “Instinct” will retail for $200, while “Logic” will both retail for $180, offered in U.S. Men's half and whole sizes 7 through 12. Both styles will be available for purchase exclusively at all three atmos USA retail stores (located in Philadelphia, New York, and Washington DC) and online at www.atmosusa.com on May 21, 2022, at 11 AM EST.
In the spirit of such collaboration, atmos highlights three creatives who exemplify this duality and whose approach sits at the crossroads of art and industry. The digital campaign features interviews with Paul Tao, co-owner of iamsound; Zak Hoke, founder of ATR Creative Inc., and Bijan Berahimi, artist and founder of FISK. Each individual embodies the story behind the design of the collaboration, and their ability to sit between left-brained and right-brained as commerce-minded creatives.
Meet Bijan Berahimi, an Iranian-American graphic designer, artist, and founder of FISK, a creative studio based in Portland, Oregon. FISK has become an ongoing project based around culture, community, and commerce through the lens of art and design. FISK has crafted thoughtful experiences for digital and physical spaces for clients like: Toro y Moi, Nike, Harvard GSD, Alicia Keys, Madhappy, and atmos. Bijan embodies the story behind the collaboration - because his path within the space has been unconventional but is a testament to duality.
Meet Paul Tao, the co-owner of iamsound, a hub of music, art, culture, and marketing, a hybrid creative studio, record label, and visual artist management firm based in LA. Beginning as a record label in 2007, iamsound was at the forefront of independent music featuring artists such as Florence and the Machine, Charlie XCX, Lord Huron, and Banks before expanding into a creative and marketing studio.
Meet Zak Hoke, the founder of ATR Creative Inc. (Addicted To Retail). He is a multidisciplinary creative retail marketing and design thought leader who is experienced in building, inspiring, and directing teams in curating compelling consumer journeys that deepen the storytelling narratives between brands and consumers. Zak embodies the story behind the collaboration - because his path within the space has been unconventional but is a testament to duality.