Our US debut of our atmos men's Private Label apparel collection, is developed around the ideas of workwear and outdoors, consisting of approximately 120 styles, ranging from basic T-shirts to tops and outerwear with unique graphics, performance materials tracksuits, headwear, etc.

The collection consists of a range of pieces both workwear and graphic-heavy, taking influencer from Japanese streetwear in cut and fit. The US release of the collection will be split into two separate drops. The key visuals feature a lookbook and video featuring Hollywood superstar Sung Kang most known for his infamous role as the character “Han” from the “Fast and the Furious” franchise.