The NBSE
(em·buh·see) noun
Welcome to NBSE, the New Balance Shop Experience.
Where history influences current culture.
Teaming up with New Balance, atmos has created an elevated shopping experience within our Georgetown store that serves as a home for community & events, as well as exclusive New Balance apparel and footwear.
Dubbed "The Embassy" as a nod to our great city of Washington DC, NBSE represents a semi-permanent partnership with New Balance that pays homage to DC’s influence & rich history with New Balance.
We have curated months of programming that includes weekly DJs, personalization opportunities, and conversations with creatives from the DC area.
Created in Boston.
Adopted by DC.
For over a century, New Balance has been dedicated to innovating footwear with proper foot support, ever since William J. Riley founded the brand. Since the 1980s, DC has embraced the brand as their own. From the first running shoe in 1938 to the present-day streets of DC, New Balance has become a cultural staple worn by everyday runners and the diverse population of the city.
Discover classics & the latest styles from New Balance at atmos, from the classic 990 series to the modern 2002R.
NB 550
NB 1906
NB 9060
NB 2000s
NB 650
NB 580
NB MADE IN USA
NB APPAREL
A dynamic installation that exudes
the essence of New Balance,
infused with a Japanese twist.
The crafted maple-wood fixture, inspired by atmos' Japanese heritage, showcases custom responsive lighting panels, a DJ booth, and exclusive New Balance footwear and apparel. Modular furniture sets the stage for various events that will be hosted in the space. We're proud to partner with Joint Custody, a local record store, to present a curated collection of vinyl records that pays homage to DC's influence on music across genres.
atmos DC
Mon - Sat 11am-7pm
Sunday 12-5pm
3124 M Street NW
Washington, DC 20007
Get lost in the sounds of the city with atmos Sound
atmos Sounds : EBB KING
Introducing Ebb King, a DJ from DC who has made a name for herself with her exceptional taste in music and ability to provide the perfect vibes for any occasion.
With a deep passion for music, Ebb's love for the art form started at a young age, thanks to her music historian father. We delved into Ebb's musical journey, the impact of DC on her sound, her earliest sneaker memory, creating the perfect playlist, and much more.
Created for everyone,
Worn by anyone.
Discover a thoughtfully curated collection of the latest footwear and apparel from New Balance, available for purchase in our online shop.