A Closer Look: atmos x Sneaker Freaker x ASICS GEL-Lyte III OG
The perfect purr for you gets your hands on. The atmos x Sneaker Freaker x ASICS GEL-Lyte III OG drops online at www.atmosusa.com and in-stores, at all atmos USA locations on Saturday, June 25th, 2022.
The GEL-Lyte III OG has the perfect split-tongue silhouette to execute the vision for this collaboration. Sneaker Freaker's hometown of Melbourne is full of alleyways that are a haven for cultural hubs – from cool cafes to heavy techno clubs that never close. atmos' base of Tokyo is on the most culturally relevant cities in the world, and the Harajuku neighborhood is full of side streets that house niche boutiques, bars, and restaurants.
While referencing the brands' respective cities, this collaboration pays homage to our feline friends in the alleyway featuring wild materials: from tactile cowhide, shiny purple satin, and shorthair grey suede. The speckled midsole and toxic outsole reference to the grittiness of the back streets.
The sneaker will be hitting the big stage as it graces the cover of Issue 47 of Sneaker Freaker - a big drop like this needed a cover story.
The atmos x Sneaker Freaker x ASICS GEL-Lyte III OG, along with Sneaker Freaker Issue 47 and an exclusive t-shirt collection, is set to release in the United States at atmosusa.com and all atmos USA stores on Saturday, June 25th, 2022.
Peep the images below to see more detailed shots of the sneaker.
