Continuing Amplify series where we utilize our platform to amplify the voices of Black artists within the atmos family, we’re highlighting our Digital Marketing Coordinator Frederick Scott and his namesake brand that’s taking a rapid hold on Philadelphia & beyond.
A LOT OF THE STORIES YOU PUT OUT EXPLORE WHAT IT’S LIKE TO HAVE A BRAND UNDER YOUR OWN NAME - HOW DID YOU COME TO THE DECISION TO USE YOUR NAME AS THE BRAND?
In high school, around 2012-2013, I started a brand called Honors Society, and I guess you could say that I worked on that project until my senior year of college in 2017. I was never really consistent in dropping product with that brand for many reasons - laziness and wanting to be a regular college student played a big part, BUT one more prevalent thing was that the project just never felt honest. People purchased and liked what I was putting out, but I always felt as if I was putting on a front and trying to make the brand something that wasn’t 100% true to me. It was pretty exhausting. In 2019, I began to have an urge to start making clothes again, but I honestly couldn’t think of a name for the brand. Honors Society felt pretty elementary to me, so that was chalked. I landed on my name but had to come to terms with the fact that if my name is on the product, it has to be 120% a representation of me.
SO, WHO THE F*CK IS FREDERICK SCOTT?
I honestly really don’t know right now, and I'm saying that in the best way possible - I learn more about myself everyday. I mean, in short, I guess I’m a 26-year-old living in Philadelphia just trying to figure things out. I also happen to own a brand and work for the best company on earth, atmos, of course.
WHAT SEPARATES YOUR BRAND?
One of favorite brands is Ralph Lauren, they are the personification of classic, timelessness and quality. However, the story that the brand tells may not necessarily seem relatable to people who look like me. Water Polo, Country Clubs, and that lifestyle isn’t something that a lot of people I know can connect with - and oftentimes if we can’t see ourselves in it, our worth is kind of shot. I hope that my brand can kind of do what Ralph Lauren does but for people who look like me. Basically paint a picture of 'black luxury' while making it look obtainable.
YOU HAD SOME OTHER BRANDS AND VENTURES IN THE PAST, HOW DID THOSE INFORM WHERE YOU’RE AT NOW?
I think everything in the past kind of prepared me for this project. I learned how to fail, and I believe in business and life - that is a valuable lesson. You can only learn from your failures. I mean, some people don’t (lol), but I learned a lot in my case. My last project also taught me how to scale correctly. I overbought inventory and tried to make the brand big too fast, and until recently, sat on most of that product. No one purchased it, the Goodwill has it now. But yeah, learning to fail and scalability were my biggest lessons.
WHAT ROLE DID SNEAKERS PLAY IN FINDING YOUR CREATIVE STYLE? HOW DID YOU RELATE TO SNEAKERS GROWING UP? HOW HAS THAT CHANGED IN COMPARISON TO NOW?
Sneakers were what initially got me interested in fashion and this culture as a whole. Growing up my parents would buy me what was hot, but I remember in 6th or 7th grade, I asked my dad to get me a pair of Air Max 95 ‘Fresh Water’s, and since then, I've been hooked and slowly sunk into this ‘industry’ I guess.
For a while, I wore a lot of Jordans and Nike Basketball shoes, but now I’m on mostly runners. My favorite model has to be the Air Max Plus TN and directly after that would be the Air Max 98.
WHO’S YOUR DREAM COLLABORATOR FOR FREDERICK SCOTT?
A Nike or New Balance collaboration may have to happen, I'll throw that on the vision board now. Outside of those two brands, I can't say that I have a dream collaborator. I want to work with my friends more and people locally doing cool stuff - if I can. All Caps Studio, Ammo Stilo, Cold Beers & Soda, 1201 Morrison, Riveriswild, THVLVB, ADW and more are a few brands I see doing cool things in Philadelphia right now. My focus at the moment is on building the brand's ethos and story, so when opportunities do come, everything on my side looks good.
WHAT’S YOUR IDEAL SATURDAY LOOK LIKE?
The ideal Saturday would have to start with a haircut for sure. My barber comes to my crib every other weekend, so it's kind of convenient. After that I'd get my car washed - I can't look clean and have my car looking dusty, that's not a good jawn. A stop at Middle Child for a sandwich would be next, I usually get the Surfer with avocado and bacon. I spend way too much bread there, but it's worth it. 'Like Daisy Lane' by BabyFace Ray or 'Nasty Girl/On Camera' by Gunna have been in constant rotation, so as I think about the day, those are the songs that are playing.
I would like to probably mood board and work on some brand stuff at some point. Then end the day with the homies— pretty simple day. I try to work as much as I can during the week so that the weekends can be chill fr.
Rugbys and beanies from his brand will be available starting tomorrow, 4/10, at our Philadelphia location.