Nichole Verdejo is the owner and operator of Sole Wash, a sneaker laundry on 8th and E Street SE in the heart of the Eastern Market neighborhood of Washington, DC. Over the past year, Nichole has quickly cemented herself and business as a staple in the community. What makes Sole Wash unique, aside from being the only woman owned sneaker laundry in the country is their story.
While many small businesses around them were closing through COVID-19, Nichole found a unique opportunity to open an essential business in the midst of the pandemic. Closing in on 7,000 sneakers cleaned, Nichole’s story of perseverance through passion in community is an ongoing example of women’s history and atmos is proud to support her business.
Peep the video below to learn more about Nicole and Sole Wash.