The US Debut of our atmos Private Label Collection
Staple Wardrobe Pieces by atmos.
Our US debut of our atmos men's Private Label apparel collection, is developed around the ideas of workwear and outdoors, consisting of approximately 120 styles, ranging from basic T-shirts to tops and outerwear with unique graphics, performance materials tracksuits, headwear, etc.
The collection consists of a range of pieces both workwear and graphic-heavy, taking influencer from Japanese streetwear in cut and fit. The US release of the collection will be split into two separate drops. The key visuals feature a lookbook and video featuring Hollywood superstar Sung Kang most known for his infamous role as the character “Han” from the “Fast and the Furious” franchise.
The atmos Private Label editorial shot by James Oliver will be featured on the cover of the latest issue of New Order Magazine. It will also feature an exclusive interview with Sung Kang.
The first drop of the atmos Private Label Collection launches Saturday, December 17th, with the second drop at another upcoming date, at all three atmos USA store locations (Philadelphia, New York, and Washington, D.C.) and online at www.atmosusa.com.
This release of atmos private label apparel is the first time the label will be available stateside.